本书通过揭示人们在对商品价格进行决策时，易受第一印象或可用来比较的其它价格信息等无意识、不理性因素影响的事实，集中阐述了商业行为中常用的定价策略和背后的价格理论。
悦读不孤读
Do not be embarrassed by your mistakes. Nothing can teach us better than our understanding of them. This is one of the best ways of self-education.
- Thomas Carlyle
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