本书通过揭示人们在对商品价格进行决策时，易受第一印象或可用来比较的其它价格信息等无意识、不理性因素影响的事实，集中阐述了商业行为中常用的定价策略和背后的价格理论。
悦读不孤读
You are never given a wish without also being given the power to make it come true. You may have to work for it, however.
- Richard Bach
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