本书通过揭示人们在对商品价格进行决策时，易受第一印象或可用来比较的其它价格信息等无意识、不理性因素影响的事实，集中阐述了商业行为中常用的定价策略和背后的价格理论。
悦读不孤读
Everyone in the world ought to do the things for which he is specially adapted. It is the part of wisdom to recognize what each one of us is best fitted for, and it is the part of education to perfect and utilize such predispositions. Because education can direct and aid nature but can never transform her.
- Maria Montessori
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